Born in the Bronx, raised by a small-business family, and now CEO of JBS Corp — Rob has spent his career decoding the patterns of small-business success, with a front-row seat to more than 3,500 entrepreneurial journeys.
Most founders Rob meets aren't bad at business. They're good at the thing — the service, the product, the relationships — and operating blind to the four or five numbers that would actually change how they run. That's the gap the book is written into. He's seen the pattern across 3,500+ entrepreneurial journeys.
The framing in The Small-Business Money Game — the four numbers, the eight breakpoints, the decision doc — comes from a thousand repeats of the same advisory pattern. Rob started writing it down after the fifth time someone asked him 'wait, is this in a book somewhere?'
Today Rob is CEO of JBS Corp, a modern financial leadership firm he transformed from his family's neighborhood tax practice.
Controller, CFO, and advisor across services, construction, SaaS, and healthcare.
Cumulative revenue across active and former engagements through JBS Corp — fractional CFO seats, strategic advisory, and coaching practice.
A dozen fractional CFO engagements at any given time, plus hundreds in strategic advisory and coaching each year. Cumulative: 3,500+ entrepreneurial journeys.
Condensing the pattern of the last twelve years into a single field book, published 2026.
CEO of JBS Corp — a modern financial leadership firm transformed from a family-owned neighborhood tax practice.
Formally trained, informally skeptical. The book is written for operators, not specialists.
Rob's portfolio and media appearances — speaking, board work, podcasts, and the rest — live on his personal site below.
Visit robinsonaquino.com ↗